diff --git a/docs/rules/index.md b/docs/rules/index.md
index abc3419a4..5e9e91dbb 100644
--- a/docs/rules/index.md
+++ b/docs/rules/index.md
@@ -255,6 +255,7 @@ For example:
 | [vue/padding-line-between-blocks](./padding-line-between-blocks.md) | require or disallow padding lines between blocks | :wrench: | :lipstick: |
 | [vue/padding-line-between-tags](./padding-line-between-tags.md) | require or disallow newlines between sibling tags in template | :wrench: | :lipstick: |
 | [vue/padding-lines-in-component-definition](./padding-lines-in-component-definition.md) | require or disallow padding lines in component definition | :wrench: | :lipstick: |
+| [vue/prefer-define-options](./prefer-define-options.md) | enforce use of `defineOptions` instead of default export. | :wrench: | :warning: |
 | [vue/prefer-prop-type-boolean-first](./prefer-prop-type-boolean-first.md) | enforce `Boolean` comes first in component prop types | :bulb: | :warning: |
 | [vue/prefer-separate-static-class](./prefer-separate-static-class.md) | require static class names in template to be in a separate `class` attribute | :wrench: | :hammer: |
 | [vue/prefer-true-attribute-shorthand](./prefer-true-attribute-shorthand.md) | require shorthand form attribute when `v-bind` value is `true` | :bulb: | :hammer: |
diff --git a/docs/rules/prefer-define-options.md b/docs/rules/prefer-define-options.md
new file mode 100644
index 000000000..5cb75d2a6
--- /dev/null
+++ b/docs/rules/prefer-define-options.md
@@ -0,0 +1,56 @@
+---
+pageClass: rule-details
+sidebarDepth: 0
+title: vue/prefer-define-options
+description: enforce use of `defineOptions` instead of default export.
+---
+# vue/prefer-define-options
+
+> enforce use of `defineOptions` instead of default export.
+
+- :exclamation: <badge text="This rule has not been released yet." vertical="middle" type="error"> ***This rule has not been released yet.*** </badge>
+- :wrench: The `--fix` option on the [command line](https://eslint.org/docs/user-guide/command-line-interface#fixing-problems) can automatically fix some of the problems reported by this rule.
+
+## :book: Rule Details
+
+This rule aims to enforce use of `defineOptions` instead of default export in `<script setup>`.
+
+The [`defineOptions()`](https://vuejs.org/api/sfc-script-setup.html#defineoptions) macro was officially introduced in Vue 3.3.
+
+<eslint-code-block fix :rules="{'vue/prefer-define-options': ['error']}">
+
+```vue
+<script setup>
+/* ✓ GOOD */
+defineOptions({ name: 'Foo' })
+</script>
+```
+
+</eslint-code-block>
+
+<eslint-code-block fix :rules="{'vue/prefer-define-options': ['error']}">
+
+```vue
+<script>
+/* ✗ BAD */
+export default { name: 'Foo' }
+</script>
+<script setup>
+/* ... */
+</script>
+```
+
+</eslint-code-block>
+
+## :wrench: Options
+
+Nothing.
+
+## :books: Further Reading
+
+- [API - defineOptions()](https://vuejs.org/api/sfc-script-setup.html#defineoptions)
+
+## :mag: Implementation
+
+- [Rule source](https://github.com/vuejs/eslint-plugin-vue/blob/master/lib/rules/prefer-define-options.js)
+- [Test source](https://github.com/vuejs/eslint-plugin-vue/blob/master/tests/lib/rules/prefer-define-options.js)
diff --git a/lib/index.js b/lib/index.js
index c7b580868..a09e73019 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -166,6 +166,7 @@ module.exports = {
     'padding-line-between-blocks': require('./rules/padding-line-between-blocks'),
     'padding-line-between-tags': require('./rules/padding-line-between-tags'),
     'padding-lines-in-component-definition': require('./rules/padding-lines-in-component-definition'),
+    'prefer-define-options': require('./rules/prefer-define-options'),
     'prefer-import-from-vue': require('./rules/prefer-import-from-vue'),
     'prefer-prop-type-boolean-first': require('./rules/prefer-prop-type-boolean-first'),
     'prefer-separate-static-class': require('./rules/prefer-separate-static-class'),
diff --git a/lib/rules/prefer-define-options.js b/lib/rules/prefer-define-options.js
new file mode 100644
index 000000000..cd9240445
--- /dev/null
+++ b/lib/rules/prefer-define-options.js
@@ -0,0 +1,122 @@
+/**
+ * @author Yosuke Ota <https://github.com/ota-meshi>
+ * See LICENSE file in root directory for full license.
+ */
+'use strict'
+
+const utils = require('../utils')
+
+module.exports = {
+  meta: {
+    type: 'suggestion',
+    docs: {
+      description: 'enforce use of `defineOptions` instead of default export.',
+      categories: undefined,
+      url: 'https://eslint.vuejs.org/rules/prefer-define-options.html'
+    },
+    fixable: 'code',
+    schema: [],
+    messages: {
+      preferDefineOptions: 'Use `defineOptions` instead of default export.'
+    }
+  },
+  /**
+   * @param {RuleContext} context
+   * @returns {RuleListener}
+   */
+  create(context) {
+    const scriptSetup = utils.getScriptSetupElement(context)
+    if (!scriptSetup) {
+      return {}
+    }
+
+    /** @type {CallExpression | null} */
+    let defineOptionsNode = null
+    /** @type {ExportDefaultDeclaration | null} */
+    let exportDefaultDeclaration = null
+
+    return utils.compositingVisitors(
+      utils.defineScriptSetupVisitor(context, {
+        onDefineOptionsEnter(node) {
+          defineOptionsNode = node
+        }
+      }),
+      {
+        ExportDefaultDeclaration(node) {
+          exportDefaultDeclaration = node
+        },
+        'Program:exit'() {
+          if (!exportDefaultDeclaration) {
+            return
+          }
+          context.report({
+            node: exportDefaultDeclaration,
+            messageId: 'preferDefineOptions',
+            fix: defineOptionsNode
+              ? null
+              : buildFix(exportDefaultDeclaration, scriptSetup)
+          })
+        }
+      }
+    )
+
+    /**
+     * @param {ExportDefaultDeclaration} node
+     * @param {VElement} scriptSetup
+     * @returns {(fixer: RuleFixer) => Fix[]}
+     */
+    function buildFix(node, scriptSetup) {
+      return (fixer) => {
+        const sourceCode = context.getSourceCode()
+
+        // Calc remove range
+        /** @type {Range} */
+        let removeRange = [...node.range]
+
+        const script = scriptSetup.parent.children
+          .filter(utils.isVElement)
+          .find(
+            (node) =>
+              node.name === 'script' && !utils.hasAttribute(node, 'setup')
+          )
+        if (
+          script &&
+          script.endTag &&
+          sourceCode
+            .getTokensBetween(script.startTag, script.endTag, {
+              includeComments: true
+            })
+            .every(
+              (token) =>
+                removeRange[0] <= token.range[0] &&
+                token.range[1] <= removeRange[1]
+            )
+        ) {
+          removeRange = [...script.range]
+        }
+        const removeStartLoc = sourceCode.getLocFromIndex(removeRange[0])
+        if (
+          sourceCode.lines[removeStartLoc.line - 1]
+            .slice(0, removeStartLoc.column)
+            .trim() === ''
+        ) {
+          removeRange[0] =
+            removeStartLoc.line === 1
+              ? 0
+              : sourceCode.getIndexFromLoc({
+                  line: removeStartLoc.line - 1,
+                  column: sourceCode.lines[removeStartLoc.line - 2].length
+                })
+        }
+
+        return [
+          fixer.removeRange(removeRange),
+          fixer.insertTextAfter(
+            scriptSetup.startTag,
+            `\ndefineOptions(${sourceCode.getText(node.declaration)})\n`
+          )
+        ]
+      }
+    }
+  }
+}
diff --git a/tests/lib/rules/prefer-define-options.js b/tests/lib/rules/prefer-define-options.js
new file mode 100644
index 000000000..2fd9bdfec
--- /dev/null
+++ b/tests/lib/rules/prefer-define-options.js
@@ -0,0 +1,109 @@
+/**
+ * @author Yosuke Ota <https://github.com/ota-meshi>
+ * See LICENSE file in root directory for full license.
+ */
+'use strict'
+
+const RuleTester = require('eslint').RuleTester
+const rule = require('../../../lib/rules/prefer-define-options')
+
+const tester = new RuleTester({
+  parser: require.resolve('vue-eslint-parser'),
+  parserOptions: {
+    ecmaVersion: 2020,
+    sourceType: 'module'
+  }
+})
+
+tester.run('prefer-define-options', rule, {
+  valid: [
+    {
+      filename: 'test.vue',
+      code: `
+      <script setup>
+      defineOptions({ name: 'Foo' })
+      </script>
+      `
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <script>
+      export default { name: 'Foo' }
+      </script>
+      `
+    }
+  ],
+  invalid: [
+    {
+      filename: 'test.vue',
+      code: `
+      <script>
+      export default { name: 'Foo' }
+      </script>
+      <script setup>
+      const props = defineProps(['foo'])
+      </script>
+      `,
+      output: `
+      <script setup>
+defineOptions({ name: 'Foo' })
+
+      const props = defineProps(['foo'])
+      </script>
+      `,
+      errors: [
+        {
+          message: 'Use `defineOptions` instead of default export.',
+          line: 3
+        }
+      ]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <script>
+      export default { name: 'Foo' }
+      </script>
+      <script setup>
+      defineOptions({})
+      </script>
+      `,
+      output: null,
+      errors: [
+        {
+          message: 'Use `defineOptions` instead of default export.',
+          line: 3
+        }
+      ]
+    },
+    {
+      filename: 'test.vue',
+      code: `
+      <script>
+      export const A = 42
+      export default { name: 'Foo' }
+      </script>
+      <script setup>
+      const props = defineProps(['foo'])
+      </script>
+      `,
+      output: `
+      <script>
+      export const A = 42
+      </script>
+      <script setup>
+defineOptions({ name: 'Foo' })
+
+      const props = defineProps(['foo'])
+      </script>
+      `,
+      errors: [
+        {
+          message: 'Use `defineOptions` instead of default export.',
+          line: 4
+        }
+      ]
+    }
+  ]
+})